Innovative NEW Marketing for Your Listings

Innovative NEW Marketing for Your Listings

How We Can Help Market Your Listing

Buyers today aren’t just looking for dream homes… They’re laser-focused on monthly payments. And if your listing doesn’t clearly show how it fits into their budget, it’s easy to get overlooked—even if the price is right.

That’s why we’re doing things differently.

We lead with affordability.

Instead of just marketing the home, we highlight the payment—using custom loan options, buydown strategies, and scroll-stopping digital content that shows buyers what they can actually afford.

It’s not about dropping the price—it’s about making the numbers make sense.

And when you do that? You get more eyes, more interest, and stronger offers.

Curious what this looks like in action? Click on the following links for examples:


You can find more helpful strategies just like this—click here to check them out. Let’s work together to bring affordability back and make the market work for everyone!

If you have any questions or need more information, please don't hesitate to contact us. We're here to help you every step of the way!

Best regards,

Michael Thayer, CMPS, CMA

Guild Mortgage | Branch Manager


Always consult an accountant or tax advisor for full eligibility requirements on tax deductions. See additional disclaimers below.

Inside the Listing - Your 2-Minute Tour

Buyers Don’t Buy Price—They Buy the Payment

Drive Affordability with Effective Marketing

New Way to Market Neighborhoods & New Builds

Experience.com

“Great communication and follow up.”

T
terry i
Experience.com

“Not only is Michael extremely knowledgeable, it seems he has the heart of a teacher. While the subject is extremely complex, he was able to educate me on the key aspects of the process and to make me feel comfortable that I understood what I was taking in.”

J
john h
Experience.com

“loan was approaved in record time. responsive and flexible.”

J
jennifer h
Experience.com

“Michael Thayer is one of the best in Nashville, if not one of the best in the nation. Professional, honest and on time every time.”

J
jay g
Experience.com

“Michael's communication regarding every phase of the loan process was absolutely phenomenal and the transaction even closed a whole week early! I was super impressed. Everything was exceptionally well done! Thank you so much.”

D
denise d
Experience.com

“Thanks Michael”

C
charles c
Experience.com

“The team at Guild were attentive and proactive throughout the homebuying process, making for a stress-free purchase for us as first-time home buyers.”

L
logan t
Experience.com

“We really enjoyed working with Guild Mortgage. Everyone was so knowledgeable, kind, professional, and patient. It is clear that the entire team cares about their work and making sure their customers have a great experience.”

A
alice f
Experience.com

“Transaction went smoothly and Michael kept all parties informed of progress.”

T
trudy c